Galeria Melissa
Galleria Melissa, a Brazilian fashion footwear brand, opened their flagship European store in Covent Garden in 2014. A key display was to be a kinetic installation featuring 21 illuminated, perspex display boxes independently moving from floor to ceiling in orchestrated patterns.
Interactual was given 9 working days from briefing to the store launch party to design, build and install the 21 separate mechanisms. Subsequently Interactual, in partnership with Imagination Factory, undertook an FMEA to help determine the requirements for ongoing maintenance. The installation ran for 7 years, running 7 days a week, at least 8 hours per day in which time Interactual offered maintenance support. You can see the installation running in the video below.
